Avoiding Confirmation Bias in Your Cases

You need to get out of your echo chamber on your cases.

Whether you are plaintiff or defense, you aren’t going to get much benefit just by seeking out others who will validate your opinions and beliefs.

When you’re working on a case for a long time, the confirmation can feel good. It can validate your evaluation and the time and effort you’re putting into the case.

But confirmation bias can be dangerous. You’ll get far more value from getting feedback from others who challenge your beliefs, thoughts, and strategy.

One way to do this is through focus groups. And remember, the goal is not to “win” the focus group (I get nervous when I leave one and I feel great about my case).

If you seek out feedback and thoughts contrary to your own, it will make you feel uneasy, but it will make you a better advocate for your client.

Do you agree? Join the conversation with me on LinkedIn.