The Small Law Firm Advantage

Here’s a tip: If you don’t think your small personal injury firm can compete with the mega firms in your backyard, go check out the Yelp, Google, and Glassdoor reviews for those firms and find where you have an advantage.

When you do, you’ll see that many of them are absolutely terrible in multiple areas in which smaller firms such as your own have an advantage.

Some common themes I see when checking out many of these mega firm client and employee reviews include bad client service, low client satisfaction, low staff satisfaction, and low pay for staff.

Your firm can provide a more personalized client experience with better service. Your firm can provide a better working environment for staff without the constant pressure to hit various goals and KPIs. Your firm can likely pay your staff better because you aren’t as focused on squeezing every dollar of profit out of every corner of your firm, so you will have the flexibility to offer rockstars better pay.

Don’t focus on the overwhelming advertising advantage of the mega firms in your city. Don’t every try to fight the same battle they are. Instead, focus on the key areas where you have a strategic advantage and double down on those.

If you provide exceptional client service, do great work, and attract and retain top employees, you’ll do just fine.

What do you think? Join the conversation with me on LinkedIn.