Be Wary of Personal Injury Lead Generation Services

Want an example of a misleading ad from a personal injury lead generation service? This one caught my attention recently:

Even their own “disclaimer” buried in the “terms and conditions” says the “new 2024 compensation program” is not a reflection of real events or programs and that users should not rely on such statements.

These services use misleading ads like this all the time. And they’ll keep doing it as long as lawyers keep paying them for leads. The more competitive the legal industry gets, the more misleading ads we will see.

Here’s another example of a deceptive ad that misleads injury victims:

Under the Rules of Professional Conduct, a lawyer cannot pay a referral service if the service engages in conduct that would violate the Rules if a lawyer engaged in that conduct. See Georgia Rule of Professional Conduct 7.3(c)(1).

But beyond the ethical and legal issues, it’s just wrong to use ads with false or misleading information to get business. It does a disservice to the profession and it misleads people.

Before using any lead generation services, verify what they are doing to generate those so-called leads.

What do you think? Join the conversation with me on LinkedIn.