Setting Goals for Your Law Firm

legal team having a meeting

“What’s your goal for your firm in the next few years?” Jonathan Hawkins asked me this question recently when I was a guest on his podcast.

I know some people think in terms of revenue or profit goals, but I don’t.

I’ve never once sat down and thought, ‘I want to grow the firm to $x in revenue or have $x in profit.’

Does that make me a bad business person for not doing that? Maybe.

But, while I acknowledge I do have to run my firm like a business, I do have to also balance it with the fact that practicing law is a profession. We have certain professional and ethical obligations to our clients. The leanest, most hard-driving, profit-extracting business model is not necessarily going to be in the client’s best interests.

So here’s how I answered Jonathan’s questions: “To keep doing a great job for clients, getting great results, and providing the best service possible. I’ve found that if I do that, I get all the fulfillment I needboth personally and financially.”

How do you set goals for your firm? Join the conversation with me on LinkedIn.

About the Author

Darl Champion is an award-winning personal injury lawyer serving the greater Metro Atlanta area. He is passionate about ensuring his clients are fully compensated when they are harmed by someone’s negligence. Learn more about Darl here.