Why A Fake Local Law Firm Isn’t a Good Strategy

A Regus suite and a “Best of Georgia” award don’t make you a real Georgia law firm. I recently saw an out-of-state law firm with no actual people on the ground in Georgia claiming local status.

Their “office”? A glorified mailbox. Their “recognition”? One of those pay-to-play or vote-your-way-in lists.

Opening satellite offices in other states with no local presence and phony credentials isn’t a way to build a law firm.

You’re not going to compete with well-known local, regional, or national firms in a highly competitive market like Atlanta by trying to game SEO, spending on paid search, buying badges, or posting fake five-star reviews. Those firms are always going to be able to easily outspend you. Their weekly marketing budgets will put your annual marketing budget to shame.

So what can you do instead?

You can grow by building your brand and building relationships.

By putting in real work.

By investing in real relationships with clients, lawyers, and referral sources.

By showing up…where you already are, not with a fake online presence in another state.

Want to build a firm that actually gets good cases? You’re not going to do it with smoke and mirrors and fake satellite offices in other states.

Do you agree? Join the conversation with me on LinkedIn.